[MI: Update 7] Hello London Office

 

Business time in LDN
Business time in LDN

Time flies when building a company.

The website has been live for half a month now and it’s still going down well. The Modest Industries Instagram is alive and kicking (hint hint, go follow it!) and I’m still pushing to make a new icon everyday, though I’m conscious that it’s slightly slipping… must work harder. Aside from what you already know, let’s talk about some new stuff.

New Business:

I’m currently working on a Modest Industries branded email template that’ll be sent out with MailChimp. I’m figuring out how best to build my list of email addresses, whether I target people to give me their details on the website or if I should make contact first and sign them up that manually. The latter has a more personal touch so maybe I’ll make two lists. Website emails and personal contacts. Either way, the email is almost there so with some small tweaks it’s good to go.

I want Modest to work with my local councils to provide some strategic thinking with some design and development resources. Their current online presences, on the whole, doesn’t do the community or area justice. I’d like to change that, however I’ve had no responses to any of my emails yet. My next step is to find the names of the right people and email them directly.

Other than trying to do good for my local area (just because I’m a really nice guy), I’m also attending more and more meetings to talk through ideas, opportunities and partnerships.

My goal for this business isn’t how far I can take it alone, but to see how many people share my vision and help it grow. I want Modest Industries to be that company that has happy workers with meaningful benefits, good pay and great working conditions.

Office space:

The hot topic since the website launched – where will I lay my hat backpack?!

I’m happy to confirm that I’ve moved into a top floor office right behind Oxford Street (more specifically Eastcastle Street). This is great for a number of reasons — I’ll be mixing with a number of other likeminded people, I’ll easily be able to get round London for pitches and meetings and it also means I can make better use of my Hospital Club membership.

How long I’ll be there is undetermined but for now, I’m in a good place.

Moving forwards:

The next steps are obviously to get more business through the door. Once I’ve got enough consistently coming in every month then I’ll be able to hire some new people.

Designers and developers with creative minds ideally…

Modest Industries already has the vacancies page up because I want to build a bigger network of talented people who I can work with going forward. If you know or are someone like this. Please get in touch. I want you. I need you.

That’s all for now but I think the next few months are going to fly pass and once a few projects have gone live I’ll need to start work on a Showcase section for the site.

That’s all for now folks, stay fresh. Stay modest.

[MI: Update 6] Website Launch + New Business

modest-industries-responsive-website-launch
Modest Industries – sleek and responsive. Nice.

Yesterday was a big day for Modest Industries. Yup, we launched the website! Let’s break it down real quick.

Website:

It’s done. Well, it’ll never be finished, but that’s the nature of a company website – it’ll forever evolve as we grow. Right now though, it’s perfect. You can see it at modestindustries.co. All the illustrations are done and I’ve kinda fallen in love with making them, which leads us perfectly into the next section…

Iconography:

All the icons/vectors/flat images – whatever you like to call them were created in the past week. After creating a few I put some on the @thisismodest Instagram to tease out the style and as a way to get some public feedback on them.

The icons – individually showcased – has (thankfully!) had a really positive response. Over the past week the account has organically grown to around 50 followers with an average of 30 likes per image. I’m happy with that.

Originally I was doing them purely for the website but now I’m making as many as I can think of because I can see these being a bigger part of Modest’s identity than I originally anticipated.

New Business:

The 1st of February was my self-imposed deadline of getting the website up and running and getting other company assets sorted. I haven’t quite done everything I wanted to but the website and business cards were my main priority so I’m in a good place.

I still need to work on pitch documents, rate cards for individual services and some other bits to give out when drumming up new business, however, it’s only day 2 of being available for work again and the pipeline is almost already full, which is great.

It’s almost worth setting up a new-client waiting-list. Well, not quite yet. Almost, though.

Office Space:

This is an exciting topic for Modest right now. I’ve met one of the co-founders of a design and branding agency who have offered us working space and use of their meeting room. Here’s the kicker – it’s just off Oxford Street. Perfect as a base for getting around London, although surprisingly, a lot of Modest’s clients are just down the road.

Staff:

The clients I accept now will likely shape how Modest Industries grows as they dictate (to a certain extent) who will be hired. I’m heavily aware of this so I’m being careful who I accept as a client. From the beginning Modest has never been a money-driven venture so it’s nice to have the capacity to refer work elsewhere.

I’m keen to keep our client workload a good mix of content creation, design, development, and conceptual work. Currently it’s mainly development with a touch of design so as far as hiring people, my first full-time employee will likely be a front-end developer or a designer. If unicorns exist then someone who does both of these well would be perfect.

We’re offering teams tailored to the work we receive so this will shape the business hiring people as it becomes necessary. In the mean time I have a nice network of freelancers with a varied mix of skillsets so the workforce is a fluid one, fluctuating as needed.

Rest & Relaxation:

Nope.