Being asked to seed an advert I filmed is a good feeling.

Chris and I filmed this “advert” for the Co-Op driving insurance aimed at young drivers. What a cracking feeling it was getting an email from the seeding company unknowingly asking me to publish it. When I started The Cheese Grater in the first year of ad school, this was one of my goals: to get to a point where I get asked to seed my own stuff on my own site… and get paid. Dope.

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