Convince people to keep a worm as a domestic pet

That’s right, an earth worm. This is what we had to advertise, in groups of two. So with my partner Caroline Henson (thought I’d throw in a mention as this was a team effort) we came up with a few ideas for this project and decided on one. Which at the time we were very skeptical about proceeding with, but it was a risk we were definitely willing to take.
And we did.

It went down really well with our tutor (who has worked on many famous adverts and was part of Tesco’s “Every little helps” slogan), we received good feedback and it was suggested that we continue developing it, make a video, take it further.

Finalized Poster
Finalized Poster

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