Leave It To Their Imagination.

The imagination is an incredible thing, and being in Advertising it’s an incredible thing to play on with your audience.

From childhood we’ve been using our imagination to produce some amazing things, for example, imaginary friends which later in life can possibly be used in the development of a cartoon series, another example, the Eiffel tower. It’s a bottomless pit of anything you want.

A good medium for it as Davit Trott mentioned is radio. When it comes to your imagination it works so much more effectively if you use your imagination to see what’s happening rather than it being put on a metaphorical plate for you to absorb.

This is why, it’s a good idea to make people imagine. Bear with me with this one, lets take a car, a Reliant Robin. Not very sexy or fast at all.

One angle for selling this auto mobile would be a standard car poster or a television advert that you see everyday, however, one problem.

It’s no where near as sexy as other cars, some may even say ugly.

So wouldn’t it be so much more effective if you managed to engage the audiences mind around the car, in the car, forcing them to imagine driving it?

Speak about the car, describe it’s curves, how econominal it is, the storage capacity it holds, it’s uniqueness, it’s quirkiness.

Put them in the car and make them feel it’s the right car for them. They want it.

Yet depending who you’re targeting at changes a lot of factors you could play on, one example is to be different, or vintage which a lot of the younger generation are into (for now).

The point is, if you’re able to tap into their mind, into their imagination, they will be putty in your hands.