Marcus' Blog

[MI: Update 5] Doodles and Deadlines

January 27, 2016
Modest Industries Iconography

From watercolour sketches to beautifully rendered vector icons (if I don’t say so myself!)

It’s the final week of my self-appointed deadline to get the website live and everything else done. Working solo for the past month has been an experience. Good and bad. The good is that it gives me thinking time, I can get things done without needing to worry about processes or interdepartmental conflicts. The bad is that it can be hard to motivate yourself every single day and also it can get hella lonely. Everyone’s bloody working! It’s great not having to bump and grind on a daily commute to the office and having almost-empty roads whenever I drive somewhere during the day. Moral of the story – I need more some self-employed coffee shop friends. Maybe I’ll organise a working meet-up.

Now, what have I been up to this week?

Website:

The code is pretty much there. It works how I want and it scales well on different screen sizes. I’ve written the majority of the copy too which has helped a lot in visualising the end product.

After writing the copy I needed to make some changes to the layout. Lorum Ipsum is great but it’s also too easy to make look good so once I added copy there were inevitable tweaks that needed to be done. Mainly the sections where there’s alternating image and text side by side. I wanted to also have them align vertically to each other – which as other developers will know, vertical alignment can be a bitch – especially if the height needs to be dynamic and you’re also using nth-of-type and floats. Either way, it’s in a happy place right now.

All that’s left with the website is to finish making the accompanying icons and to take some photos.

Iconography:

I changed direction with the main style of my imagery from being borderless photos on white backgrounds to a flat, vector doodle style. The photography style will still be incorporated where people or physical products are involved, but for the majority of the site I’m now going with a bespoke set of icons I’ve been designing. You can check out some of them on the Modest Instagram. The more I make, the more ideas I have so the rest of this week will be making these and fitting them into the website.

Business Cards:

My first batch of business cards from Moo were terribly aligned so they gave me a reprint. The gold foiling on the original batch where I had the gold badge on the back bled into the detail too much so this time round I enlarged the gold badge and it looks kinda awesome. Think police badge mixed with American Psycho business cards. They’re badass. Aside from a few of the cards not having the gold foiling, I’d say about 90% of them were perfect.

Office Space:

I’m meeting a guy in London about office space this week. I’m not sure exactly what he’s thinking or what will come of it and I won’t know what the plan is until after meeting him, but it looks like a London office is a strong option on the table regardless of what happens here, the other option is Hertford as it has good connections to London and I’ll be moving in to a new flat there in March.

New Business:

It’s getting round to that time where I’m going to have to start scouting for new business. So far only some emails have been sent. Once the new website is live there’s going to be a big push for clients though even before the launch happens there’s currently potential for a couple of monthly retainers (design and development work), as well as website build and branding projects so it’s a good start. The feelers are also out for some employees. There will be a Vacancies page on the website when it goes live, chances are I’ll need one developer and one designer but these are dependent on the genre of clients that come through the door and the type work we’ll be delivering for them.

That’s all for now. Take care and don’t forget to follow Modest Industries on Instagram.

 

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