Yesterday was a big day for Modest Industries. Yup, we launched the website! Let’s break it down real quick.
It’s done. Well, it’ll never be finished, but that’s the nature of a company website – it’ll forever evolve as we grow. Right now though, it’s perfect. You can see it at modestindustries.co. All the illustrations are done and I’ve kinda fallen in love with making them, which leads us perfectly into the next section…
All the icons/vectors/flat images – whatever you like to call them were created in the past week. After creating a few I put some on the @thisismodest Instagram to tease out the style and as a way to get some public feedback on them.
The icons – individually showcased – has (thankfully!) had a really positive response. Over the past week the account has organically grown to around 50 followers with an average of 30 likes per image. I’m happy with that.
Originally I was doing them purely for the website but now I’m making as many as I can think of because I can see these being a bigger part of Modest’s identity than I originally anticipated.
The 1st of February was my self-imposed deadline of getting the website up and running and getting other company assets sorted. I haven’t quite done everything I wanted to but the website and business cards were my main priority so I’m in a good place.
I still need to work on pitch documents, rate cards for individual services and some other bits to give out when drumming up new business, however, it’s only day 2 of being available for work again and the pipeline is almost already full, which is great.
It’s almost worth setting up a new-client waiting-list. Well, not quite yet. Almost, though.
This is an exciting topic for Modest right now. I’ve met one of the co-founders of a design and branding agency who have offered us working space and use of their meeting room. Here’s the kicker – it’s just off Oxford Street. Perfect as a base for getting around London, although surprisingly, a lot of Modest’s clients are just down the road.
The clients I accept now will likely shape how Modest Industries grows as they dictate (to a certain extent) who will be hired. I’m heavily aware of this so I’m being careful who I accept as a client. From the beginning Modest has never been a money-driven venture so it’s nice to have the capacity to refer work elsewhere.
I’m keen to keep our client workload a good mix of content creation, design, development, and conceptual work. Currently it’s mainly development with a touch of design so as far as hiring people, my first full-time employee will likely be a front-end developer or a designer. If unicorns exist then someone who does both of these well would be perfect.
We’re offering teams tailored to the work we receive so this will shape the business hiring people as it becomes necessary. In the mean time I have a nice network of freelancers with a varied mix of skillsets so the workforce is a fluid one, fluctuating as needed.