Keep It Simple, Stupid.

Not only the new, but pretty much every product that has been around for a few years has evolved into a more simple form of itself whilst achieving even more functionality than before.

You can look at any computer, gaming console or fireplace to see that this, in the modern world that we’re living in today, is the case!

Granted, there are the odd exceptions such as that oh so familiar, modestly named game ‘Pong’. I can say that in confidence as it is still a widely played (and enjoyed) game, maybe under a different alias, but nevertheless, it’s still the same game.

Why? Simple.

It was a simple idea executed to perfection. This is something I think a lot of people take for granted nowadays.

I’ve seen hundereds of over crowded advertisements in an attempt to make them more appealing or informative, yet I’ve also seen a monkey piss in it’s own mouth. I personally prefer the latter, it’s memorable, straight to the point, and humourus to the right audience.

Leonardo Da Vinci once said “Simplicity is the ultimate sophistication”

Which leads me to my next thought.

Can simple be too simple? What is too simple?