An advert idea I had for TomTom (or any other sat nav).
The idea behind this is that there are A LOT of stories you hear about people driving into bushes, through parks, even almost off the edge of a cliff (The Sun claims).
So… Time to break the stereotype and show everyone that with a sat nav you can get wherever you’re going the right way (and it’s not so messy).
Please note: This is not my footage, I’ve cut certain bit’s I’ve found of the net into place just to get the idea across as opposed to filming it first then deciding I want something different.
The end result is pretty much the idea I had in mind, however if I had full control, I would of filmed it somewhat differently and used some more effective art direction in terms of the ‘lost vehicle’, but for what I was working with, I don’t think it’s turned out half bad.
Here’s the clip.