Flashtalking is an independent ad serving & measuring technology company. I've worked with them on standard, dynamic, rich media, video, & mobile ads.View Project
ASOS wanted a feed-driven ad that pulls in products based on what you've previously viewed. It's targeted only at people who have bought something once from them.
The interactive banner below is the first version of the ad. The final banner that went live ended up having some functionality removed. This ad detects if the item has a sale price and if so will automatically cross out the old price and display the new price. It also has dynamic text on the first frame that's easily changed by the client using Flashtalking's management system. Finally, after 30 seconds this banner ends on a product (which is better for click-through rates), instead of going back to the first frame like the final version does.
I was tasked with building (a whole lot of) animated and feed-driven banner ads for Kayak. I was supplied designs and 4 language translations for 6 creative routes in 4 sizes pulling one of 2 feeds each (hotel + flights).
That's an impressive total (if I don't say so myself) of 192 banners.
The brief was to design and build Swoodoo banners in a similar style to Kayak (Swoodoo is owned by Kayak). They wanted 4 routes in 4 sizes with 2 feeds and one language; German. For here though, it's in English.
These ads, like the Kayak ones, allow a user to go into Flashtalking's system and easily update the text and change the feeds that pulls in the price, city name and background image.View Another Project Let's talk banners!