A creative agency without the ego, without the big made-up words, without all the marketing fluff.
Modest Industries is my way of making a difference.View Project
Modest Industries is my way of taking back control from larger agencies stuck in their ways. Being small we're open to change and quick to react. I love this. It means we're constantly evolving our ways of working and learning new things. But before Modest changes the world, we need an identity.
The original notebook sketches led to the original badge-style logo. In real world usage it's used more as a statement rather than my main logo. For everyday uses I simply use the banner that goes across the middle. I'd explain the meaning of each element but I like keeping some things a mystery. Evolving out of that was the simple banner that it most often used.
Making something look good is one thing, but in this tactile, touch-screen world, it's important to also feel good – being usable and accessible. For example, our website was built mobile-first to look and feel great on as many different devices and across as many different screen sizes as possible.
Iconography is one of my favourite ways of communicating through design, even my pizza icon proved popular enough to be published.
I knew that an icon driven approach would complement the modest style I was going for, and it all started with the pencil. The first icon I ever designed for Modest Industries. What's more modest, more unassuming than the humble pencil? Capable of creating masterpieces from nothing, sharing ideas and inspiring greatness. All from a splinter of wood with some granite pushed through the middle.
The icons were used on the website, in pitch decks and presentations, but they were just too perfect to not spread further, so I dedicated the @thisismodest Instagram feed to them – an icon series of simple objects designed in our minimal, modest style. Here are a few of my favourites.View Another Project Visit Modest Industries