With the success of growing Samsung UK on Twitter and Facebook, our next mission was to launch their Vine channel.
Vine has so many limitations, it's easy to 'cheat the system' as a lot of brands do, but with my Vineography skills we stayed pure making only natural Vines.View Project
Vine, as a service is like Instagram and Twitter but instead of photos and text, you share videos up to six seconds long. The way the app works is by touching the screen to record, and let go of the screen to stop recording. Recently they've updated the app and are constantly adding new features but when we launched, we only had the basics.
Before getting involved I made it very clear that I only wanted to be part of the project if we didn't film, edit and upload videos via a 'Vine Hack' that other brands do. The magic of making a vine is to make something great just through the phone. We committed (even though it would be way harder on us) to making only honest, natural vines.
"Samsung has also turned to Vine to promote the launch. Their UK-focused Vine is a fantastic take on those awful, yet brilliant, 50′s B-movies and it works really well as a 6-second clip."
Econsultancy: "18 of the best branded Vines of April 2014"
Unruly Media: "6 branded vines you should watch right now"
Reel SEO: "5 Best Branded Vines of the Week".
My role was to help come up with ideas and then create them. This involved drawing out a storyboard (which is important so I know what assets I needed), designing, photographing and Photoshopping each element to be printed then cut out for the stop-motion style Vines. This was usually the most time consuming part of the process.
After I had everything I needed and built a set it was time to film the Vine. This involved setting up whatever Samsung camera/phone we had at the time and rigging it up on a Frankenstein tripod. After all of that, then it was just a case of tapping the screen, moving something, tapping the screen, moving something, etc, etc.
The process behind making the things has always interested me. I like knowing the story of how something got to where it was so I posted a few behind the scenes at Samsung UK Vines on my personal account. Nothing overly detailed, just shots of the work in progress here, here and here.View Another Project See more Samsung UK Vines