Week 3 is almost over and things are starting to come together. Week 4 will probably be manic while I try and get all the loose ends tied up before the soft launch. Here’s a run down of the past week.
They arrived and as excited as I was, they were printed off-centre. There’s usually a 2mm error threshold with printed jobs but this was so off-centre that it looked terrible so I requested a refund which was credited to my MOO.com account. I ordered another set.
The card stock is beautifully thick, the gold foiling is a really nice subtle touch, though for smaller details it bleeds a bit too much. I’m hoping my new ones are better aligned so I can give them out proudly. Credit where credit is due however, MOO does have some fantastic customer service.
This is the big one. It’s coming along nicely – I built all the pages as static HTML and then gave them a dynamic header and footer with PHP. Eventually I’ll build it out into a full on WordPress theme and use that as the CMS but for now I don’t need to as it works, is fast and I have control over every pixel. I’ve also built the contact form that people can use to send the company enquiry emails, which is nice. In case your’e wondering how I’m viewing the PHP files, I use MAMP for my local server (it’s how I develop WordPress themes locally too).
Office space, office space, office space. The bane of my life. Finding that right balance of cost vs. space vs. location vs. lease is a tricky one. Ideally I want a monthly contract to begin with in a place easy to get to by train or car, but the more I look the more I’m thinking I should get space in London or get a longer lease around here. I’m optimistically hoping by next week I’ll have something sorted.
I’ve ordered some photography studio gear which will arrive next week. From past experience, having a clear area to take a few photos for whatever is a must. Sometimes we’ll need a photo of something simple that takes an age to find in the right style on stock photo websites, other times it’s getting those impromptu head shots or making on the fly professional videos. It’s useful to have and IMHO something every agency should have instant access to, even if it’s temporary and can be set up when needed. Modest has a borderless image style and we’re taking all of the photos for the website so the equipment will see good use from day one.
I’ve started to reach out to friends and companies who I’ve previously spoken to about, and have shown interest in working with Modest Industries. I’m not going for the big push yet because good work at this stage is important to me so organically growing the client list and building solid relationships are key. Anyone that has shown early interest therefore has first dibs.